Understanding the TikTok Algorithm: A Key to Boosting Your Model's Views

In order to maximize your model's TikTok engagement and increase views on her videos, it is crucial to understand how the TikTok algorithm works. TikTok operates on a point system, where videos earn points based on audience interactions. The more points a video accumulates, the higher its chances of reaching a wider audience.

When starting your model's TikTok journey, it is important to keep the videos short. Shorter videos are easier to consume and rewatch, earning you five points right off the bat. If someone watches the full video, you earn four points. Additionally, sharing the video grants you three points, while comments and likes earn you two and one point respectively.

Many managers in the OFM space focus solely on the number of likes their models receive, but what truly matters is the watch time. If your model's videos fail to engage viewers and keep them watching, they won't perform well. It is essential to create content that is entertaining, relatable, and resonates with the target audience. Dancing and lip-syncing can work for some, but it may not be effective for everyone. Instead, aim to create videos that make viewers think, 'She likes what I like,' as this will help retain their attention.

It is worth noting that the initial views your model's videos receive (around 100 to 250) act as a test group. The algorithm analyzes how this group interacts with the content, determining whether it should be pushed further. If the test group responds positively, the video's views can reach anywhere from 500 to thousands or even hundreds of thousands.

However, it is common for models' TikToks to take some time to gain traction. TikTok needs to identify the model's target audience, which can be achieved by placing her in a proper niche and using relevant hashtags. Avoid cliché phrases like 'Link in BIO' or 'Click the link in the caption' as TikTok recognizes them and may not push the video as it aims to keep users on the app for longer.

To summarize, understanding the TikTok algorithm is crucial for boosting your model's views. Focus on creating engaging content that aligns with viewers' interests and avoids disrupting their scrolling patterns. Remember that the algorithm is not entirely predictable and has an element of chance. Consider starting a new account for your model to avoid stale followers and prioritize consistency in posting habits. By implementing these strategies, you can increase your model's chances of success on TikTok.