The Problem with Lazy Models

One of the biggest challenges that agency owners face is dealing with lazy models who fail to produce enough content. It's easy to blame the models when the account isn't scaling as expected. However, it's important to recognize that the lack of results is not solely their fault. While models should be putting in the work, agency owners also need to take responsibility for producing results.

Simply handing out a content schedule and expecting models to post five TikToks a day is not enough. New agencies often make this mistake and wonder why they struggle to retain models and make good money. The key is to implement agency dependent marketing strategies that remove the model from the equation and allow the agency to continue producing results even when the model is unable to do so.

Agency dependent marketing is what separates successful agencies from those that do not last in the long term. By relying on methods that do not rely solely on the model's efforts, agencies can achieve greater scalability. This means that even if a model is sick, unmotivated, or busy with personal matters, the agency can still generate income and keep both parties satisfied.

There are numerous agency dependent marketing methods available that can be used to achieve this scalability. One effective strategy is agency dependent TikTok, which is just one of many strategies that agencies can utilize. By implementing these strategies, agencies can ensure that they continue to generate results and maintain profitability, regardless of the model's content production.

In the next section, we will explore the impact that lazy models can have on agency success and why it is crucial to address this issue. Stay tuned for more valuable insights on how to overcome this challenge and build a thriving agency.