Introduction to Agency Dependent Marketing

Agency dependent marketing is a powerful strategy that allows agencies to generate results even when their models are unable to produce content. It separates successful agencies from those that struggle to stay afloat in the industry. In this section, we will explore the concept of agency dependent marketing and its benefits.

Many new agencies make the mistake of solely relying on their models to create and post content. They hand out content schedules and expect their models to produce a certain number of TikToks or other content daily. However, this approach often leads to disappointment and frustration when the models fail to meet expectations.

The truth is, models can face various challenges that prevent them from consistently producing content. They may be sick, unmotivated, or simply busy with other commitments. But as an agency owner, it's important to remember that their inability to produce content should not be an excuse for not making money.

Agency dependent marketing offers a solution to this problem. It involves implementing strategies that remove the model from the equation and allow the agency to continue generating results independently. By doing so, agencies become more scalable and less reliant on the availability and productivity of their models.

One of the key advantages of agency dependent marketing is that it allows agencies to continue making money even when their models are unable to produce content. This is achieved through various methods that we will explore in the following sections. By implementing these strategies, agencies can ensure a steady stream of income and keep their models satisfied and motivated to stay with them.

In the next section, we will delve deeper into the importance of agency dependent marketing and how it can benefit both agencies and models. Stay tuned to learn more about this game-changing marketing approach.